Samantha Giorgatzis

Samantha is the Executive Manager People, Strategy and Engagement at Helping Hand. She has extensive experience in aged care and local government and graduated from the University of South Australia with degrees in Marketing and Human Resources. With over 20 years’ experience in marketing and communications, her passion is to utilise consumer insights in the development of products and services. Samantha has a strategic mindset, and her broad experience has included the development of major brand campaigns, new products to market, environmental master-planning, project management and sponsorship.

Samantha fosters a collaborative and creative work environment that empowers her team to excel. She believes in cultivating a culture of collaboration and building strong relationships with stakeholders, including cross-functional teams, executive leadership, and external partners. At Helping Hand, Samantha has oversight of the marketing and communications unit, consumer engagement and partnerships, strategy support unit, admissions team, and people and culture unit.