Executive Team – Helping Hand

Executive Team


Members of our Executive Team have a range of qualities, qualifications and characteristics that enable us to deliver the best possible services for our clients.

They are engaged, dedicated, professional and genuine. We are privileged to have such talent leading the charge; continuously striving for change and improvement.


Samantha Giorgatzis is the Executive Manager Marketing and Customer Experience at Helping Hand. Samantha is a graduate from the University of South Australia with a Bachelor in Marketing and a Bachelor in Human Resource Management. With over 20 years’ experience in strategic marketing and branding, her broad experience includes development of new products to market, market research, event management and customer relationship management.

Prior to working at Helping Hand, Samantha worked in Local Government managing brand development, sponsorships and destination campaigns. She has worked closely with private enterprises to create win win partnerships and across all levels of government.

Julie Goods is the Executive Manager People and Culture, before which she served as Manager Corporate Support Services at Helping Hand.

Julie is a Board member of the Northern Economic Leaders Board and has served on the Board of a private hospital. She has also provided consultancy services to the aged care sector and higher education sector.

She holds a post graduate qualification in Human Resources and a Diploma of Project Management. With more than 25 years’ experience in the field of Human Resources, including 10 years in senior positions in the higher education sector and aged care, Julie has delivered key projects in both sectors.

Julie has co-authored a book chapter on workforce turnover used as a Human Resources textbook and featuring current human capital management research.

Julie has held a senior remuneration and workforce planning position within the University sector after serving in a range of human resource positions. She joined the aged care sector more than 15 years ago and since then has managed a range of key projects encompassing organisational development, technology implementation, workforce development and customer service.

Julie is passionate about the aged care workforce, leadership, workforce engagement and the expanding role of technology in the workplace.

Rob Heinjus is the Executive Manager Home Care Services at Helping Hand. Rob has transitioned into the Aged Care sector following extensive experience in the Community Recreation and Sport Industry.

For more than 15 years Rob facilitated the direct delivery of sport, recreation and aquatics programs to more than 20 communities around Australia. The diversity of these communities and locations included metropolitan Adelaide, remote sites such as Christmas Island, and the Indigenous community of Mutitjulu in Central Australia. More recently he oversaw the Operations and Racing portfolio for the South Australian Jockey Club.

Rob was voluntary Director for the peak recreation body in SA; Recreation SA for six years, supported community development through a role as Youth Mentor with Whitelion and previously established My Active Community as an Incorporated Association to provide services to communities in need.

Rob is responsible for Home Care Services and Retirement Living at Helping Hand.

Neil O’Reilly joined Helping Hand as Chief Financial Officer in 2021.

He has over 15 years of executive level leadership and senior financial experience across various sectors including professional services, mining, media and construction. His most recent position was as Chief Operating Officer of leading SA residential construction company, Rivergum Homes, where he supported the successful implementation of a renewed strategic direction.

Prior to this, Neil was with Nova Entertainment Group, where he oversaw the operations of the Nova 919 and FiveAA radio stations, following a successful period in senior finance roles within the Group.

Neil is a Board member for SIDS & Kids SA, an SA based not for profit providing bereavement support and education services. Neil has also previously served on the Board of Brand SA.

His qualifications include BCom; CPA; MBA.

Neil brings his business acumen and commercial expertise to ensure the sustainable growth and long-term success of Helping Hand.

Melinda Richardson is the Executive Manager Residential Services at Helping Hand. Melinda has joined us from Eldercare, where she was the General Manager for the past three years overseeing all of their eleven metropolitan and regional sites.

Prior to that she held senior Nursing Director roles in SA Pathology and at Flinders Medical Centre (Cancer & Ambulatory Services).  She has exceptional skills in operational management, risk management, quality, clinical governance and is a highly accomplished clinician.

With a recently completed mini MBA and participation in a number of leadership development programs, Melinda is well placed to lead and further develop our team in the residential portfolio.

Chris Stewart joined Helping Hand as CEO in 2019.

He has over 25 years of executive level leadership experience across various sectors including professional services, financial services and healthcare. His most recent position was as Managing Director of a leading SA professional services firm, Hood Sweeney, where he consulted extensively to clients on business growth, strategy and corporate governance.

Chris was a board member of Helping Hand for nine years and chaired the Finance & Property committee from 2012-2015. He is currently a SA regional committee member of the Winston Churchill Memorial Trust and a board member of Windmill Theatre. He has served on a range of other boards and committees, predominantly in the not for profit sector and is a Fellow of the Australian Institute of Company Directors.

His qualifications include BSc (Hons); MBA; Diploma (AICD); Diploma of Financial Services; Level 1 Accredited Executive coach.

Chris is passionate about leadership and bringing his commercial and consulting expertise to ensure the growth and ongoing success of Helping Hand.

Vicki York is the Executive Manager Care Governance at Helping Hand.

Vicki has a varied and extensive knowledge of the aged care sector, with over 35 years’ experience in the industry, and a background in nursing. Before her current role, Vicki held several positions within Helping Hand, including Care Manager at our Ingle Farm and North Adelaide residential aged care homes, two years as a Continence Nurse Specialist and several years as a Client Safety and Quality Consultant, working across the organisation to implement programs that improved client safety, quality and risk management of care.

As Executive Manager Care Governance, Vicki has primary responsibility for clinical standards and the systems which ensure that the quality of care delivered to residents and community clients supports their physical, social, emotional, spiritual, and cultural wellbeing. This is achieved through the provision and ongoing maintenance of an organisational care governance framework which specifies Helping Hand’s professional and organisational standards of care, ensures compliance with all regulatory requirements and ensures there is pro-active management of clinical risk.

Vicki is passionate about working to ensure older people have quality care, and creating safe living and working environments in aged care.